The Influence of Asset Structure and Capital Structure on Firm Value With Asset Productivity and Operating Activities as Mediating Variables

Investment decisions and funding decisions taken by the company's management are directly related to the objective of financial management, namely maximizing the value of the company. The value of the company is reflected in the price of the company's shares in the capital market. Many studies analyze the effect of investment decisions and funding decisions on firm value. Research results vary. In this study, the authors examine the effect of investment decisions and funding decisions on firm value. The difference between the author's research and previous research is that the author includes the variables of asset productivity and operating activities as mediating variables. The object of research is the consumer goods sector companies listed on the Indonesia Stock Exchange. The form of this research is causality associative research. The research data uses secondary data published by the sample companies. Based on the established criteria, 29 companies representing the consumer goods sector were screened. The results showed that the variables of capital structure, asset productivity, and operating activities can mediate the relationship between investment decisions and funding decisions on firm value