La usabilidad de los medios de Comunicación en la provincia de Santa Elena en tiempo de COVID-19

The pandemic caused by COVID-19 has evidenced a profound crisis at all levels; social, cultural, technological, political-economic, which exceeded the rationality of the human being individually and collectively, the situation worsened because the institutional communication channels lost credibility, due to biased, scarce or erroneous information, which gave As a consequence, the appearance of other communicational actors, assumed by citizens who have smart devices, passed on information and although, perhaps, well-intentioned, it was misinformed, faced with this critical panorama, it is worth asking: What is the role played by the media? communication in times of crisis ?, and What were the most used means of communication in the province in times of pandemic? In this sense, determine the usability of the media in the province of Santa Elena at the time of COVID-19, use a fundamental element to establish communication mechanisms so that they are used with greater integrity. Methodologically, the usability standards of the province's Web portals were analyzed and then it was deepened to know, under a survey, the results are the forms and means of communication to which the citizens most resorted. Keywords: Communication, information, news, citizenship, usability.La pandemia causada por el COVID-19 ha evidenciado una profunda crisis a todo nivel; social, cultural, tecnológico, político económico, que rebasó la racionalidad del ser humano de forma individual y colectiva, la situación se agravó debido a que los canales de comunicación institucionales perdieron la credibilidad, por la información sesgada, escasa o errónea, lo que dio como consecuencia la aparición de otros actores comunicacionales, asumidos por la ciudadanía que cuenta con dispositivos inteligentes, pasaban información y aunque, quizás, bien intencionada, se desinformaba, ante este panorama crítico, cabe preguntarse: ¿Cuál es el rol que cumplen los medios de comunicación en época de crisis?, y ¿Cuáles fueron con los medios de comunicación más utilizados en la provincia en época de pandemia?  En este sentido, determinar la usabilidad de los medios de comunicación en la provincia de Santa Elena en época del COVID-19, constituyó un elemento fundamental, para el establecimiento de mecanismos de comunicación para que sean utilizados con mayor probidad. Metodológicamente se analizaron los estándares de usabilidad de portales Web de de la provincia y luego se profundizó en conocer, bajo una encuesta, cuáles son las formas y medios de comunicación a la que más recurrieron los ciudadanos. Palabras claves: Comunicación, información, noticia, ciudadanía, usabilidad. ABSTRACT The pandemic caused by COVID-19 has evidenced a profound crisis at all levels; social, cultural, technological, political-economic, which exceeded the rationality of the human being individually and collectively, the situation worsened because the institutional communication channels lost credibility, due to biased, scarce or erroneous information, which gave As a consequence, the appearance of other communicational actors, assumed by citizens who have smart devices, passed on information and although, perhaps, well-intentioned, it was misinformed, faced with this critical panorama, it is worth asking: What is the role played by the media? communication in times of crisis ?, and What were the most used means of communication in the province in times of pandemic? In this sense, determine the usability of the media in the province of Santa Elena at the time of COVID-19, use a fundamental element to establish communication mechanisms so that they are used with greater integrity. Methodologically, the usability standards of the province's Web portals were analyzed and then it was deepened to know, under a survey, the results are the forms and means of communication to which the citizens most resorted. Keywords: Communication, information, news, citizenship, usability. Información del manuscrito:Fecha de recepción: 01 de diciembre de 2021.Fecha de aceptación: 27 de diciembre de 2021.Fecha de publicación: 06 de enero de 2022