THE EFFECT OF FINANCIAL LITERACY, FINANCIAL INCLUSION, AND INTEREST IN USING E-COMMERCE ON THE PERFORMANCE OF MSMES IN CILACAP REGENCY

This research is a quantitative research with a survey method entitled "The Effect of Financial Literacy, Financial Inclusion, and Interest in Using E-commerce on The Performance of MSMEs in Cilacap Regency". Population in this research were all MSME actors in Cilacap Regency with sampling using purposive sampling, namely 96 MSME actors who could be sampled because they had met the existing criteria. Collecting data use an online questionnaire method with google form media and directly. This research uses multiple linear regression analysis, by testing the coefficient of determination, The Goodness of Fit using F Test and T test. Based on data analysis, the results of the research show that: (1) financial literacy has a significant effect on the performance of MSMEs in Cilacap Regency, (2) financial inclusion has a significant effect on the performance of MSMEs in Cilacap Regency, (3) interest in using e-commerce has a significant effect on the performance of MSMEs in Cilacap Regency