Students’ Communication Skills Development in Advertisement Contents Through A Communicative Language Approach

This study is designed in attempt (1) to develop English learning in advertisement contents through a communicative language approach to develop achievement with an efficiency of 75/75, (2) to compare the students’ communication skills development between before learning and after learning, and (3) to compare the students’ attitude towards English learning in advertisement contents through a communicative language approach between before learning and after learning. The research tools consisted of 12 lesson plans of advertisement contents, communication assessments for learning English in advertisement contents, and the evaluation of students’ attitude towards English learning in advertisement contents through a communicative language approach. The results of this study indicated that (1) the development of English communication skills teaching method had the efficiency of 81.23/82.34, (2) the students’ development in communication after using English learning in advertisement contents was higher than before statistically at the .05 level of significance, and (3) most participants’ attitude toward English learning in advertisement contents were very satisfied