The Development of Mobile Short Video Communication in the Context of the Mobile Internet

In the context of the mobile Internet, continuously upgraded media and increasing numbers of terminal devices has enabled information communication to become instant and abundant. The lifestyle of the public has also changed with the evolution of the Internet. The public’s growing enthusiasm for watching short videos on smart phones are one example. This paper discusses changes in the communication environment, namely the concept and development of mobile short videos. Application of Lasswell’s “5W” model to mobile short video communication, is used to analyze this form of communication, using Meipai, a Chinese mobile short video application, as a case study. Suggestions for potential development in this area are also considered