In this paper, we take a look at some of the measures taken by the central bank of the United States viz. the Federal Reserve System, to help businesses, both small and large, to weather the unprecedented economic challenges faced by managers and owners of businesses to survive through the crisis of shutdowns, lost sales, unemployment, and illness. One such step taken by the Federal Reserve was to lower the discount rate, the rate at which Federal Reserve gives loans (Discounts and Advances) to U.S. financial institutions. It may be taken as a standard response to economic slowdowns by central banks around the globe, but Federal Reserve's action has more significant effects than any other central bank. While there is no "one size fits all"...