Pakistani print media coverage of environmental issues: a comparative study of Urdu and English newspapers

peer-reviewedNewspaper is the powerful mass media which has played a leading role in the dissemination of knowledge and in building global awareness of different problems in particular in prevalent environmental issues. The purpose of this research is to examine the environmental crisis coverage in both Pakistan's Urdu and English press. It also seeks to examine the role and purpose of the newspaper in environmental awareness. For this analysis, the researchers have examined the content of the two national newspapers: the English (Dawn) and Urdu (Aaj) newspapers. Based on the study findings, it has been confirmed that the government and the general public accept the importance of the issue, if the media set the agenda for a matter. In this respect, the results of the study showed that the media did not develop an appropriate agenda for environmental problems in the country