Heterogeneous effects of hotel ownership changes on localized market competition using multilevel mixed-effect analyses

This study investigates the impact of hotel ownership changes on the magnitude of localized competition for hotels with different quality segments. Firms with different ownership structures have been found to show different behaviors, intensifying competition in local markets and influencing market structures. In the context of the Texas lodging industry, two-level mixed-effect analyses reveal heterogeneous effects of ownership changes on market structures for different hotel quality segments. The ownership change of hotels from chain-affiliation to independent increases the number of neighboring economy hotels, while the ownership change from independent to chain-affiliation increases the number of neighboring upper upscale hotels.補正完