While philosophers of perception develop representational theories of olfactory experiences, there are doubts regarding whether features of olfactory perception can be accommodated within the representationalist framework. In particular, it is argued that the function of olfaction is not to represent stimuli but rather to evaluate it. The paper claims that the major representational accounts of olfaction have problems in accommodating the evaluative aspects of olfactory phenomenology. However, an alternative position, named “olfactory evaluativism,” is proposed which is free of these problems and may serve as a foundation for further developments of representational approach to olfactory experiences