Understanding the impact of the Fourth Industrial Revolution on SMEs in South Africa

The current research dissertation is on the topic- Understanding the impact of the Fourth Industrial Revolution on SMEs in South Africa. It aims to analyse the strategies of SMEs to make positive results from the Fourth Industrial Revolution in South Africa. The research mainly concentrates on the concepts and techniques of technology implementation, customer relationship and advanced technology in SME Enterprises of South Africa. These techniques are needed to validate the importance of the Fourth Industrial Revolution in the enhancement of SMEs in South Africa. In this entire process of research, the researcher evaluates current condition of SMEs in South Africa and the issues that are faced by these enterprises. The changes that are needed by these enterprises and their impact on organisational structure is also discussed. In addition to this, the researcher has also undertaken secondary research on the existing literature in this current topic and related topics. Therefore, the researcher was able to gain a clear insight into the study area. As SMEs are facing problems related to marketing and marking their position in the global market, useful recommendations are given to eliminate these problems. The researcher found out that SMEs need to improve policies to implement technological innovations to secure a market position for SMEs. In order to carry out the research, the researcher applied interpretivism and a deductive approach. Along with this, the qualitative research/methodology was chosen for carrying out the investigation. Qualitative data and non-probability sampling helped in collecting data. Analysis of this data was done by explaining transcripts of the interviews with the sample of entrepreneurs of South African SMEs. The researcher used a total of ten entrepreneurs from different industries in the country. Most of these entrepreneurs interviewed are from previously disadvantaged backgrounds with university degrees. The researcher made an effort to select candidates from different cities across South Africa.Thesis (MBA) -- Faculty of Business and Economic Sciences, NMU Business School, 202