A literature review of the factors impacting on objectivity in news journalism

Objectivity has been the most debatable issue in the history of journalism and there are, therefore, many different ways of looking at it. Media academics such as Gans (1979) and Tuchman (2000) refer to objectivity as an examination of contents of collected news materials. Glasser (1992) points out that objectivity is a balance of beliefs restructured by a journalist and presented against independent thinking. It is difficult to test the objectivity of journalists because it is the credibility of facts gathered by a journalist that lies at the heart of objectivity. In Glasser’s opinion, the “notion” of objectivity is flawed against the newsman’s mandate of reporting responsibly. Objectivity is therefore professional principle through which journalists write news responsibly and present it to their audience as a final product (Glasser, 1992). This study will discuss objectivity also in reference to the problems that journalists face when they cover news stories. It may be that journalists may have problems searching for stories not because they do not embrace journalistic principles of fairness, clarity and objectivity, but because of the way in which facts are presented to them by news sources (Fred and Wellman, 2003). There have been some cases whereby media audiences have wrongly been made to think that journalists are biased in their coverage. 2 For example, the 2003 Iraq invasion by US-led forces, where correspondents were made to practice embedded journalism is a good example of how circumstances could force a journalist to succumb to soldiers’ demands of keeping their war causalities away from their cameras. It is worth noting, however, that being biased for a journalist in such a war situation could be circumstantial in the sense that an American journalist covering a story in Iraqi’s capital, Baghdad, would be regarded as a spy by Iraqi’s troops. Likewise, an Iraqi journalist chasing stories in the coalition force’s camps in Iraqi’s capital would be treated as a traitor by the Iraqi people (Fred and Wellman, 2003:21). There is no doubt that in the situations described above objectivity in journalism can be affected. It is against such background that this study will investigate the factors that affect objectivity in the print media. It is vitally important to bear in mind that bias should not be confused with editorial columns that express the opinion of publishers, or editors for that matter. The question of objectivity goes back to the gatekeepers, whereby the editors as gatekeepers decide what to publish and what news stories reporters should gather. So the question of objectivity in the news can be dealt with by the editors who decide which story should be run by their respective newspapers. According to Fred and Wellman (2003:32), editors and media owners are the decision makers in the field of journalis