The attitudes and perceptions of students at a South African university towards binge drinking

The focus of this treatise is to explore the attitudes and perceptions of university students towards binge drinking at a South African University. Binge drinking among university students is a serious concern, prevalent on many campuses and ingrained on university campuses worldwide. The aims of this study were (a) to describe students’ understanding of binge drinking, (b) to explore and describe university students’ attitudes towards and perceptions of binge drinking, and (c) to explore the contextual factors relating to binge drinking within a university setting. An exploratory, qualitative approach was utilized. The collection of data was initiated using a biographical questionnaire to identify participants relevant to the study. The data collection process continued with semi‐structured focus group interviews. Data was collected by conducting four focus group sessions with two separate groups of students between the ages of 18 and 25 and residing on a university campus. Data analysis was conducted in accordance with the principles and guidelines of Tesch’s (as cited in Creswell, 1994) eight steps in qualitative data analysis. The results of this study indicate the following: there is lack of knowledge and understanding of binge drinking, students have positive perceptions of binge drinking and there is a perception that the university environment promotes binge drinking. In order to address binge drinking, strategies need to be implemented in the student, family, university and community contex