Ageing Consumers: Lifestyles and Preferences in the current marketplace

The knowledge Transfer Partnership started in 2010 for the duration of four years. The research is multidisciplinary and explores issues related to marketing, design and usability for people in later life. We also acknowledge the support of the Engagement team in Age UK, the Age Sector Development team at Age NI, the Engagement team at Age Cymru, Age Concern Cupar, Croydon Voluntary Action, North Kesteven Seniors Forum and Age UK Hillingdon in arranging the recruitment of participants for the focus groups.This report is a part of the findings from the Knowledge Transfer Partnership between the Engage Business Network at Age UK and Brunel University. We appreciate the support of Age UK, the Technology Strategy Board and the Economic and Social Research Council in funding this research as well as Brunel University for their role in this partnership. The data collection for this survey has been conducted by TNS International.Age UK; Brunel University London