A study of growth and entrepreneurship of a small organisation in the automotive industry of South Africa

The strategy of the organisation and its entrepreneur’s expectations of the organisation should be aligned in order to create an environment in which all entrepreneurs are motivated and work towards common goals. Furthermore, the entrepreneur’s life stages and personal life plans should be synchronised with the needs of the organisation to achieve the goals. As organisations pass through different stages of growth; they require different resources to assist in progression to next stages. As with organisations and their growth phases; entrepreneurs also undergo growth stages in many different areas of their lives. Entrepreneurs being individuals each have their own set of characteristics in terms of personality, leadership style, entrepreneurship type, skills, life stage and career stages. The challenge of an organisation is to create a strategy that best matches the expectations of all the entrepreneurs and members. The resources of the organisation need to be aligned in order to achieve the common strategy. The problem is as to how the organisation makes use of its leaders and entrepreneurs to achieve strategy; and how does it deal with inconsistencies in goals of entrepreneurs and shortfalls of specific skills or resources that it will require to sustain or grow the organisation