Add to ORKGIn times of economic recession, retailers tend to focus particularly on creating consumer loyalty. Consumers with limited resources search for the best possible alternatives to save money. The latter makes it very difficult for retailers to keep consumers loyal. Marketers claim that successful loyalty programmes can assist retailers in creating consumer loyalty. Based on their structural similarities, Pick 'n Pay adapted the Smart Shopper loyalty programme from Tesco in the United Kingdom in May 2011. This study examined the influence of members' perceptions of the Smart Shopper loyalty programme on their loyalty to the Pick 'n Pay Family Store in George. It also investigated the relationship between consumers' sociodemographic characterist...
Background: With apparel and clothing being one of the most highly consumed products for everyday li...
MBA, North-West University, Mafikeng CampusThe contribution of fast-moving consumer goods (FMCG) to ...
Loyalty programmes have two main aims, firstly to gather consumer data and secondly to create or mai...
In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. C...
In an effort to overcome the competitive retail market, retail companies focus on increasing their n...
The issue that this study will address is whether or not customer loyalty schemes are effective in g...
The Swedish food retail industry is one with fierce competition, small product differentiation and i...
In recent months the supermarket industry has become hyper-competitive resulting in\ud supermarket p...
Since many years now, supermarkets have advanced the outlook of shopping in customers by making seve...
Research has demonstrated that consumers who develop trust toward a brand will stick with that brand...
Purpose – The aim is to examine whether supermarkets may be losing the opportunity to increase cust...
In order that company could be prosper, successful and competitive in the market it has to keep the ...
In this research study, grocery shoppers were interviewed to identify the factors that influence sat...
Loyalty cards are used in various sectors in South Africa. Media reports indicate that there has bee...
This paper examines antecedents of retailers’ loyalty program adoption and their perceptions regardi...
Background: With apparel and clothing being one of the most highly consumed products for everyday li...
MBA, North-West University, Mafikeng CampusThe contribution of fast-moving consumer goods (FMCG) to ...
Loyalty programmes have two main aims, firstly to gather consumer data and secondly to create or mai...
In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. C...
In an effort to overcome the competitive retail market, retail companies focus on increasing their n...
The issue that this study will address is whether or not customer loyalty schemes are effective in g...
The Swedish food retail industry is one with fierce competition, small product differentiation and i...
In recent months the supermarket industry has become hyper-competitive resulting in\ud supermarket p...
Since many years now, supermarkets have advanced the outlook of shopping in customers by making seve...
Research has demonstrated that consumers who develop trust toward a brand will stick with that brand...
Purpose – The aim is to examine whether supermarkets may be losing the opportunity to increase cust...
In order that company could be prosper, successful and competitive in the market it has to keep the ...
In this research study, grocery shoppers were interviewed to identify the factors that influence sat...
Loyalty cards are used in various sectors in South Africa. Media reports indicate that there has bee...
This paper examines antecedents of retailers’ loyalty program adoption and their perceptions regardi...
Background: With apparel and clothing being one of the most highly consumed products for everyday li...
MBA, North-West University, Mafikeng CampusThe contribution of fast-moving consumer goods (FMCG) to ...
Loyalty programmes have two main aims, firstly to gather consumer data and secondly to create or mai...