Developing a business model for growth in social enterprise : a case study of a hybrid organisation

The Intshona Group of Companies operates in South Africa as a hybrid agribusiness combining entrepreneurial principles with a philosophy of social upliftment in Africa. This research views Intshona through the lens of social entrepreneurship theory, a hybrid research field with a dominant theme being the need for growth and scaling of impact, but which is seen as fragmented, containing ambiguities and lagging practice. In this research, a case study of Intshona is developed based on questionnaires and interviews with the organisation’s management, a concerned NGO, social beneficiaries as well as employees. The result is a two-way flow of knowledge integrating elements of existing social enterprise theory with Intshona’s business practices, building on a generic model of entrepreneurship and culminating in a business model for growth in a social enterprise. The research delivers strategic directives for Intshona for its future growth, presents a case study for addition to the body of knowledge on social entrepreneurship and concludes with suggestions for further research to continue developing theor