CONSUMERS PERCEPTION TOWARDS FAIRNESS CREAM- SPECIAL REFERENCE WITH THURAIYUR TOWN - A STUDY

Consumers are the king in the business world. Gone are the times when producer or seller wont to rule the business world. Today, consumers are the most pillar on which and business stands. Consumers act and react on basis of their perceptions, which also underlies the preference. Consumers today are more concerned about physical appearance. People use fairness creams to improve their complexion.This study obtained responses from 200 respondents from fairness cream users point of view. These respondents belong both genders,150 females and 50 males. The researcher pointed out that the consumers should be very careful before use the fairness cream whether the cream is suitable for their health or not. All type of consumers have been attracted by the advertisement, irrespective of their income, reality of the cream, spending money on the fairness cream. The researcher have strongly insisted the creams always good when compare with the artificial cream. KEYWORDS.: Consumers, Fairness cream, Advertisement, Quality, Price