An important market that is receiving increasing attention by firms relates to the poorest at the Base of the Pyramid (BoP). BoP businesses contribute to the first UN Sustainable Development Goal that calls for an end to poverty in all its manifestations. BoP businesses are regarded as financially and socially beneficial for both participating firms and poor communities. It is, however, understood that success in BoP markets cannot (and should not) be assumed, as it demands a profoundly different view towards managing supply chains. Focusing on this issue, our conceptual study contributes to the emerging debates in BoP and supply chain management research by elaborating the notion of legitimacy contexts (LCs) at BoP. We draw on institutiona...
Purpose The purpose of this paper is to answer the following research question: how can intermediari...
Supply chain scholars have begun to recognize the institutional influences on supply chains, yet sca...
Scholars have debated the nature of the market at the bottom of the pyramid (BOP). Challenging assum...
Sourcing from Base of the Pyramid (BoP) markets and involving the poor in procurement practice of th...
Purpose: The purpose of this paper is to explore mechanisms of supply chain inclusion in Base of the...
This chapter provides a brief background to the Base of the Pyramid (BoP) phenomenon. It begins with...
Purpose The purpose of this paper is to explore mechanisms of supply chain inclusion in Base of the ...
Purpose: The purpose of this paper is to explore mechanisms of supply chain inclusion in Base of the...
We discuss microfranchising as a sustainable mode of entry into bottom of the pyramid (BOP) markets....
To date, scholarly understanding of external dimensions of market driving for the purposes of ‘socie...
There are thousands of journal articles that concern themselves with markets at the bottom of the py...
There are people in this world who have little or no access to basic needs and they struggle financi...
In this study we explore and empirically test how the quality and familiarity of institutions set bo...
The challenge for enterprises to enter the market in the bottom of the pyramid (BOP) segment is to r...
ln 2004 Prahalad made managers aware of the great economic opportunity that the population at the Bo...
Purpose The purpose of this paper is to answer the following research question: how can intermediari...
Supply chain scholars have begun to recognize the institutional influences on supply chains, yet sca...
Scholars have debated the nature of the market at the bottom of the pyramid (BOP). Challenging assum...
Sourcing from Base of the Pyramid (BoP) markets and involving the poor in procurement practice of th...
Purpose: The purpose of this paper is to explore mechanisms of supply chain inclusion in Base of the...
This chapter provides a brief background to the Base of the Pyramid (BoP) phenomenon. It begins with...
Purpose The purpose of this paper is to explore mechanisms of supply chain inclusion in Base of the ...
Purpose: The purpose of this paper is to explore mechanisms of supply chain inclusion in Base of the...
We discuss microfranchising as a sustainable mode of entry into bottom of the pyramid (BOP) markets....
To date, scholarly understanding of external dimensions of market driving for the purposes of ‘socie...
There are thousands of journal articles that concern themselves with markets at the bottom of the py...
There are people in this world who have little or no access to basic needs and they struggle financi...
In this study we explore and empirically test how the quality and familiarity of institutions set bo...
The challenge for enterprises to enter the market in the bottom of the pyramid (BOP) segment is to r...
ln 2004 Prahalad made managers aware of the great economic opportunity that the population at the Bo...
Purpose The purpose of this paper is to answer the following research question: how can intermediari...
Supply chain scholars have begun to recognize the institutional influences on supply chains, yet sca...
Scholars have debated the nature of the market at the bottom of the pyramid (BOP). Challenging assum...