Purpose: This paper aims to explore ways through which social marketing could help to revolutionise marketing education and argues that this change is needed now. The world is confronting a variety of serious challenges, including a global pandemic, an urgent climate emergency and overdue social transformations. Social marketing, with its far-sightedness, holistic systems thinking and genuine concern for the well-being of society and the environment, is ideally positioned to step forward to help accelerate the transformation of marketing education for the next generation of marketers. Design/methodology/approach: This paper is conceptual and is informed by the literature on social marketing over its 50 years history, supplemented by the ...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
Introduction to a special "Teaching Innovations" issue of Marketing Education Review, 2022. Teaching...
The author was honoured by CIM to present the topic based on his book. The event "Five great minds" ...
The author was honoured by CIM to present the topic based on his book. The event "Five great minds" ...
Purpose This paper looks back to look forward, through a synthesising social marketing literature o...
In this paper, the authors share and discuss their experience of how the marketing subject team of l...
In this paper, the authors share and discuss their experience of how the marketing subject team of l...
Purpose: This study aims to share the use of social marketing as pedagogy and provide a transformati...
Social marketing is receiving unprecedented focus and support from government, the private sector an...
The conference brought together international businessman who were experimenting in creating more hu...
Recent commentaries (Donovan, 2011; Gordon, 2012; Spotswood et al., 2012), and discussion at the Wor...
Welcome to this Special Issue on Marketing Education. From the initial call for papers associated wi...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
Introduction to a special "Teaching Innovations" issue of Marketing Education Review, 2022. Teaching...
The author was honoured by CIM to present the topic based on his book. The event "Five great minds" ...
The author was honoured by CIM to present the topic based on his book. The event "Five great minds" ...
Purpose This paper looks back to look forward, through a synthesising social marketing literature o...
In this paper, the authors share and discuss their experience of how the marketing subject team of l...
In this paper, the authors share and discuss their experience of how the marketing subject team of l...
Purpose: This study aims to share the use of social marketing as pedagogy and provide a transformati...
Social marketing is receiving unprecedented focus and support from government, the private sector an...
The conference brought together international businessman who were experimenting in creating more hu...
Recent commentaries (Donovan, 2011; Gordon, 2012; Spotswood et al., 2012), and discussion at the Wor...
Welcome to this Special Issue on Marketing Education. From the initial call for papers associated wi...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
* Shows students first hand how real-life practitioners approach and solve marketing problems throug...
Introduction to a special "Teaching Innovations" issue of Marketing Education Review, 2022. Teaching...