Creative and digital industries in Nottingham: a sector analysis of Nottingham and the Creative Quarter

The Creative and Digital Industries is one of the fastest growing sectors in Nottingham. It is a major employer of high skill jobs that employs 7% of Nottingham’s workforce. It is a high-productivity, knowledge-intensive sector that has experienced more GVA growth since 2010 than all other sectors standard industrial sectors in the area with the exception of Information & Communications. Nottingham is developing a specialisation in the Creative and Digital Industries that is clustered in the Creative Quarter. Employment in the sector since 2015 has grown faster that most major cities including London and GVA growth is second only to London. The drivers behind this growth are the businesses which are at the intersection of the Creative Industries and the Digital Sector such as game developers, animation and video production, broadcasting, marketing agencies and even data analytics