STRATEGY OF GOVERNANCE IN TRANSPORTATION POLICY IMPLEMENTATION: CASE STUDY OF BUS RAPID TRANSIT (BRT) PROGRAM IN MAKASSAR CITY

ABSTRACT This research article describes the application of governance strategy in the implementation of transportation policy through Bus Rapid Transit (BRT) program in Makassar City. The study used case study approach. Data were collected using observation, interview and documentation techniques. Data were analyzed following an interactive model (Miles, Huberman & Saldana, 2014). The result is that the governance strategy implemented in the BRT program has not been efficiently seen from its management and has not been effectively seen by its stakeholders. The ineffectiveness of the BRT program is due to the direction and objectives set by the program implementers, as well as the target groups and citizens of the users of this mode of land transportation. The ineffectiveness of the BRT program is also not based on simplification and integration of communication and coordination systems in synchronizing local government activities as a regulator and its implementer, so the 3E principles of economic, efficiency and effectiveness as the basic values and the value orientation of the BRT program have not achieved. Outputs and their impact on program implementers and BRT users have not been achieved. The recommendation, the Principle of Coordination, Integration, Singkornisasi and Simplification based on the Management Information System (KISS-MIS) as the core of governance strategy should be applied by the local government as the basis of governance strategy in the implementation of BRT program in Makassa