Design and Culture in the Making of Happiness

Design responds to the needs of individuals, being happiness and wellbeing the subject of an increasing number of studies, which gave rise to a new discipline, Positive Psychology. From these new approaches and concerns related to subjective well-being comes Positive Design, whose objective is to promote the well-being of individuals and communities in connection with a culture of innovation. The cultural routes made accessible through wayfinding systems, make it possible to put Heritage in dialogue, emphasize the culture, memory and history of communities, providing citizens with meaningful experiences that will have an impact both in the short and long run, thus becoming agents for the happiness of individuals. This article discusses the concept of Positive Design based on Positive Psychology, analyzes the evolution and importance of Heritage in the Culture of peoples and communities, questioning how the Wayfinding Systems developed for cultural promotion can integrate the practice of Positive Design and how this contributes to the subjective well-being of individuals