Localized agri-food systems: The case of Pecorino Siciliano PDO a food product of the tradition of Mediterranean gastronomy

Sustainability is becoming a successful strategic variable for creating value in rural areas. In the context of rural areas, excellent agri-food products are located which form the starting point for the creation of value. The legislator, in order to promote these products, provides for the PDO, PGI, TSG certifications. Brands and sustainability become a combination to favor the permanence of man in rural areas. This contribution discusses the use of territorial brand indicators to foster the resilience of territories. In particular, Pecorino Siciliano PDO is examined and the business strategies of a sample of companies examined are evaluated. The study contributes to highlighting a localized agri-food system which, despite the competition from other products, continues, albeit with low economic margins, to create those conditions for the permanence of man in the territory