Adolescents’ viewing of suicide-related web content and psychological problems: differentiating the roles of cyberbullying involvement

Possible links of cyberbullying with suicide and psychological problems have recently received considerable attention. Suicide-related behaviours have also been linked with viewing of associated web-content. Studies on traditional bullying indicate that the roles of bullying involvement (bullies, victims and bully-victims) matter in terms of associations with specific suicide-related behaviours and psychological problems. Yet, related research in the area of cyberbullying is lacking. The current study investigates the association of cyberbullying roles with viewing of specific suicide-related web-content and psychological problems. Data from N = 19,406 (50% girls) 11-16 year olds (M = 13.54, SD = 1.68) of a representative sample of internet using children in Europe were analysed. Self- reports were obtained for cyberbullying role, viewing of web-content related to self-harm and suicide as well as the emotional, peer and conduct problems subscales of the Strength and Difficulties Questionnaire (SDQ). Multi-nomial logistic regression analyses revealed that compared to those not involved in cyberbullying, viewing of web-content related to suicide was higher for cybervictims and cyberbully-victims but not for cyberbullies. Viewing of web-content related to self-harm was higher for all cyberbullying roles but especially for cyberbully-victims. Rates of emotional problems were higher among cybervictims and cyberbully-victims, rates of peer problems were higher for cybervictims, and rates of conduct problems were higher for all cyberbullying roles. Moreover, the links between cyberbullying role and viewing of suicide-related web-content were independent of psychological problems. The results can be useful to more precisely target efforts towards the specific problems of each cyberbullying role. The outcomes on viewing of web-content also indicate an opportunity to enhance the presence of health service providers on internet platforms