COMMUNICATION WITHIN TELEVISION REALITY SHOWS AS KEY FACTORS OF SOCIETY DECOMPOSITION AND COLLECTIVE ALIENATION, ON THE EXAMPLE OF TUCKMAN\u27S TEAM DEVELOPING MODEL

Televizijski reality programi danas predstavljaju jednu od omiljenijih medijskih formi, uz globalnu popularnost i ogromne prihode. Najveći dio suvremene televizijske publike prati ovakve programe ugledajući se na kulturološke, komunikološke i sociološke modele koji su u njima plasirani. Publika postaje i nevidljivi akter, od čijih odluka, glasanjem i participacijom, u manjoj ili većoj mjeri ovisi kako sama dramaturgija tako i finalni ishod. Životni stilovi postaju sve dinamičniji čineći kolektivno otuđenje stvarnošću, a reality programi samo pridonose međusobnomu udaljavanju ljudi, iako to isprva ne izgleda tako. Tuckmanov model razvoja timova ilustrira konstruktivan nastanak i razvoj jednoga tima, uz ključne faze kroz koje tim prolazi na svome putu k ispunjenju zacrtane misije i postavljenih zadataka. Ovaj model prikazuje i faze uspona i faze padova u okviru razvoja tima. Komunikacija u reality programu, kao jednoj od vodećih televizijskih formi, može se analizirati s gledišta ovoga modela tako što se prvenstveno temelji na timu, a zatim i na razvoju tima, koji je kompatibilan s Tuckmanovim fazama. Problem kod reality programa jest taj što timska komunikacija u jednome trenutku prerasta u a priori izoliranu osobnu kompetitivnost individualnih aktera, gdje više nema prostora za upućenost jednih na druge i timski dijalog. Svatko svakomu postaje konkurencija i prijetnja u borbi za pobjedu. Takav medijski model, koji isprva promovira timski duh, u jednome trenutku prerasta u individualnu težnju za pokoravanjem protivnika u komunikacijskome i svakome drugom smislu te širokim masama auditorija plasira legitimno opravdanje za kolektivno otuđenje, kroz identifikaciju s glavnim akterima reality programa i njihovu agresivnu i isključivu komunikaciju, odnosno kroz dekomponiranje tima kao jedne od najvažnijih socijalnih kategorija.Today, television reality shows represent one of the most popular media forms, with global popularity and enormous revenues. Most television audiences watch these programmes, following the cultural, communication and sociological models that they promote. They become the invisible actors, whose decisions, by voting and participation, define, both the dramaturgy and outcomes of the show. Lifestyles today are more dynamic and collective alienation is reality. Reality TV shows contribute only to the future alienation of people, even though it does not appear so at the beginning. Tuckman\u27s model of team development illustrates the constructive creation and development of a team, defining the key stages on the way of fulfilling its mission and tasks. This model shows the stages and phases of team development ups and downs. Communication in reality programmes could be analyzed from the perspective of this model, primarily based on a team and being compatible with Tuckman’s team development stages. The problem here is that team play at one point turns into a priori personal isolated competitiveness of individual actors, with no more space for group communication and team spirit. Each competitor becomes a threat to another in the fight for victory. This media model, which initially promotes team spirit, at one point turns into an individual aspiration for pure domination upon the opponent in a communicative and any other sense, placing the broad auditorium masses into legitimate justification for collective alienation through wrong communication ways. It is followed by personal identification with reality programme key actors leading to decomposition of the team and communication within the most important social categories, transposed to real life