Add to ORKGPurpose: New products are vital to the success of firms and represent opportunities for business growth and development. The transition from the idea to the launch of a new product represents a process as complex as it is interesting for a firm. This is especially true for banking products. The purpose of this paper is to analyze how much a bank strategy influences the development of new banking products and whether customer preferences have an impact on the launch of new products by commercial banks. Methodology: Regression model, correlation, KMO and Bartlett‘s test will be used to analyze the impact of independent variables on the launch of new products on the market. Results: The results of this research show that the strategy of Koso...
In the last 10 years the dramatic changes in consumption and consumer patterns together with the rec...
This thesis examines the management of new business development (NBD) projects in commercial banks, ...
It should be borne in mind that the global changes taking place in the world have led to significant...
In this competitive environment, the path to create and develop new products is a series of difficul...
After 10 years since the war ended, Kosovo is still in the beginning of its development, but is cont...
In the recent decade, the banks have seen a powerful transformation due to the financial environment...
The development of new products in today's marketing environment is generally accepted as a requirem...
10th International Forum on Knowledge Asset Dynamics (IFKAD) -- JUN 10-12, 2015 -- Polytechn Univ Ba...
The problems of introducing a new bank product and its cycle into the market are discussed rather cu...
Abstract The purpose of this study is to analyze the key factors in marketing concepts applied by c...
Abstract. New product launch is one of the most important issues in business research today. For man...
New product development has an important role in the implementation of both corporate and Marketing ...
In today's fast-paced and highly uncertain environment where customer needs, technology, employee ne...
A bank is a market institution which aims at achieving the best possible compatition possition withi...
Objectives The purpose of the article is a theoretical analysis of the process of introducing a new ...
In the last 10 years the dramatic changes in consumption and consumer patterns together with the rec...
This thesis examines the management of new business development (NBD) projects in commercial banks, ...
It should be borne in mind that the global changes taking place in the world have led to significant...
In this competitive environment, the path to create and develop new products is a series of difficul...
After 10 years since the war ended, Kosovo is still in the beginning of its development, but is cont...
In the recent decade, the banks have seen a powerful transformation due to the financial environment...
The development of new products in today's marketing environment is generally accepted as a requirem...
10th International Forum on Knowledge Asset Dynamics (IFKAD) -- JUN 10-12, 2015 -- Polytechn Univ Ba...
The problems of introducing a new bank product and its cycle into the market are discussed rather cu...
Abstract The purpose of this study is to analyze the key factors in marketing concepts applied by c...
Abstract. New product launch is one of the most important issues in business research today. For man...
New product development has an important role in the implementation of both corporate and Marketing ...
In today's fast-paced and highly uncertain environment where customer needs, technology, employee ne...
A bank is a market institution which aims at achieving the best possible compatition possition withi...
Objectives The purpose of the article is a theoretical analysis of the process of introducing a new ...
In the last 10 years the dramatic changes in consumption and consumer patterns together with the rec...
This thesis examines the management of new business development (NBD) projects in commercial banks, ...
It should be borne in mind that the global changes taking place in the world have led to significant...