ANALISIS PRIORITAS KOMPETITIF PADA PERUSAHAAN JASA PENGIRIMAN DI KOTA MALANG

The study is conducted with the goal of knowing what criteria are used in competitive priority on the shipping services companies in the poor city. Studies are conducted using paisters to the owners of the poor city's shipping services. The data analysis techniques used on this study are analytical treatments process (ahp). From this research came four criteria and eight sub-criteria. The results are known that the cost criteria are top priority in assessments with cost sub-criteria sent that are cheaper than competitors. The results in the sequence of the highest-cost, quality, time, and flexibility