Strategi Promosi Produk Tabungan Emas pada PT Pegadaian Syariah Cabang Kebomas Gresik Tahun 2018-2020

Financial institutions today issue many gold savings products such as banks and others vying in promotions to introduce gold savings to customers, with many financial institutions issuing gold savings products causing competition to get tougher. Promotional strategies have a very important influence in introducing and marketing gold savings products to the public. This research uses qualitative research methods with this type of field research. The purpose of this research is to find out the strategy of promoting gold savings products at PT Pegadaian (Pesero) Syariah Kebomas Gresik Branch in 2018-2020. The results of this study that the promotion strategy at the Kebomas Branch Sharia Pawnshop in 2018-2020 applied is using the promotional mix (advertising, sales promotion, publization and also personal sales)