ANALISIS PENINGKATAN SERVICE PACKAGE PADA TAMAN REKREASI SENGKALING

Taman Rekreasi Sengkaling is a company in the tourism sector. This study aims to determine the desired attributes, prioritized as well as technical responses that are a priority to improve the service package. QFD method is used as an analytical tool. The results obtained based on the Service Package with the variables explicit service, implicit service, supporting facility, facilitating goods, and information, obtained thirty attributes desired by visitors. Ten attributes require improvement, namely, the variety of rides that can be enjoyed, available restaurants at tourist sites, resting areas in the park, photo spots, variety of food sold, places to take pictures, swimming pool conditions, tourist facilities, bathroom cleanliness and condition of rides. Then six technical responses were obtained, namely adding a variety of rides in the park, adding culinary variations, adding and repairing photo spots, repairing rest areas, adding and repairing facilities in the park as the first priority and adding cleaning service personnel. Suggestions for Taman Rekreasi Sengkaling to immediately improve the attributes that require improvement in accordance with the existing technical response