PERAN REDAKTUR PELAKSANA DAN EDITOR DALAM MEDIA ONLINE RUANGKULA.COM

This final project based on non-thesis specialization takes the choice of Online Media Management and presents ruangkula.com as a news portal with the main theme of youth culture. The news portal Ruangkula.com is presented considering the lack of online media with the main theme of young people in the cities of Malang and Batu. To present topics and news that are in accordance with the target audience, the managing editor is needed to develop the daily editorial work mechanism and consider the main topics that journalists want to raise. Every news that has been written will also be checked by the editor to ensure that the contents are accountable and are in accordance with the facts. Editors also play a role in editing articles to avoid typing errors, such as spelling, punctuation, and so on. The working process of the managing editor and editor also synergizes with various other positions in ruangkula.com such as in the Marketing section to expand the reach of readers by collaborating with stakeholders and various other groups. Such as local brands, communities, local media, and musicians in the cities of Malang and Batu. Based on this implementation, the number of readers of the ruangkula.com website during the range from September 1 to January 12, 2022 was 2,312 people with an average visit duration of 00:02:50 (2 minutes 50 seconds). With the achievement of collaboration with stakeholders, the community of young people, and gaining public recognition in the form of collaboration with the Kappa Indonesia brand as a sponsor