STRATEGI COFFESHOP UNTUK MENINGKATKAN KUNJUNGAN KONSUMEN SELAMA PANDEMI COVID 19

The coffee shop business is one that feels a dilemma because of the PSBB appeal to reduce the spread of the Corona Virus. If usually the coffee shop is filled with visitors, now it looks deserted and only a few employees and baristas are seen on guard. However,Takegon local coffee shop is still open, by marketing strategy. The purpose of this study 1) To identify the strengths, weaknesses, The purpose of this study 1) To identify the strengths, weaknesses, opportunities and threats in local coffee shop Takegon. 2) Finding a local coffee shop strategy takengon in increasing consumers. There are 2 kinds of samples used in this study, namely samples of local Takegon coffee shop visitors. The sampling method used by local coffee shop managers and visitors to Takegon in this research is using the acidental sampling and purposive sampling methods. The type of data used in this study is primary data. Primary data obtained from interviews, observations, and questionnaires. The data analysis method used to find out the right strategy for local coffee shops takengon in increasing consumers is using SWOT analysis. The results of this study indicate the right strategy based on a SWOT diagram analysis for the Takengon local Caffeshop strategy, namely using the SO strategy: business activities for developing local Takengon cafes have opportunities and strengths so they can take advantage of existing opportunities