How e-collaboration and e-services ensure free market flows and consumer benefits. The case of Spanish transportation services

Free market is implemented across nations as it has been proven that competitiveness can contribute to better products and services being offered. In addition, it can provide more accurate pricing and overall enhanced wellbeing for society. In the particular case of Europe, the free market is promoted and there are some sectors where regulation is in place to ensure competitiveness. In this context, e-collaboration and eservices have proven to be a tool that enables free market competition, more so than governmental regulations. Through the particular case of transportation services in Spain, the present study evaluates how e-services such as transportation apps contribute to a wider variety of choices for consumers, enabling free market competition despite of complaints by traditional workers in the sector. Results show the positive changes in the transportation sector thanks to the introduction of e-collaboration and digital services