The Impact of Organizational Readiness on IR 4.0 and Sustainability-A Conceptual Framework for SMEs in Malaysia

Nowadays, companies are facing complicated challenges, because markets are moving fast, competition is growing to take the market share and the products and production is also complex. So, transformation in organization is very essential for the marketers to keep them compete and sustain in the business field. Hence, it is very important to develop the changes occur in organization, as it may decrease the difficulties that come from the employees and also might forecast the future possible circumstances. Due to lack of an appropriate model of IR 4.0 and enterprise sustainability the actual benefits are not recognized by Malaysian SMEs. Therefore, to broaden recent state of knowledge this study evaluates the existing literature and develops a new framework for IR 4.0 and sustainability from the view point of organizational readiness to change. It is expected that this work will expand the existing knowledge and will initiate ideas among intellectuals that may pave ways for upcoming experimental research. The study is planned to employ a cross-sectional survey and Structural Equation Modeling (SEM) for data analysis