Digital crisis communication : A studyof Swedish region crisis communication through social media

The purpose of this research is to gain a better understanding of how crisis communication strategies, specifically digital crisis communication, used by public organizations and governments, can reduce uncertaintyduring a crisis. The researchmethod of this studyis amixed method approachwhichobtainsqualitative data through interviews and quantitative data through a survey. The data for this research wasprocessed and analysed using thematic analysis, by looking for similar themes in the primary qualitative and quantitative data, where the themes aretreated as codes.Overall, from the findings of this research, it can be concluded that governments can usedigital crisis communication during acrisis to reduce uncertaintyby acknowledgingthe importance of trust, transparency and reputation, quick responses to the quickly changing situation, the use of multiple communication channels and the spread of misinformation