Toward the Development of a Revised Technology Acceptance Model

This study develops and proposes an extended technology adoption model based on the vast literature. The proposed revised technology adoption model is a five-layer evaluation model that can be used to determine the variables that influence individuals’ and organizations’ embrace of new technologies. The existing technology acceptance model (TAM) and its modifications (TAM2 and TAM3) have been applied for decades in varied disciplines, including marketing and information systems, to better predict generic human perceptions, behaviors, and attitudes toward new and existing technologies. The revised TAM is less generic and includes variables pertaining to culture-tech (indigenization) that predict user behaviors and intentions to adopt new technology. This proposed TAM offers the potential to engineer destruction in the development of culture-tech or indigenous technology by allowing local customization of technological contents and features to meet the needs of individuals and organizations, especially those in developing and emerging countries. The revised TAM, if supported empirically, will guide researchers and developers to capitalize on technology innovation rooted in users’ indigenous and personal attributes and characteristics