Different Roles of Geographical Indications in Extra Virgin Olive-Oil Value Chains

The objective of this work is to discuss the role of the protection of geographical indications in the extra virgin olive oil sector, a sector largely commodified at international level but with great potentialities of territorial differentiation. Two case studies are analysed following a value chain approach: Estepa PDO (Spain) and Toscano PGI (Italy) extravirgin olive oils. The study highlights different logics followed in design and use of geographical indications that depends on the structure of the value chains and the problems faced.This research has been financed by the Spanish National Research Plan: Local Agro-food Systems and public goods. Analysis and valuation models of territorial externalities in designations of origin of olive oil (AGL2012-36537; PI: J. Sanz-Cañada).Peer reviewe