Opportunities during the Covid-19 Pandemic: a case study with the Start-up: SWS-Medicare

This thesis aimed to explore the opportunities during the Covid-19 pandemic. Furthermore, the entrepreneurial process during the pandemic will be presented in the case of the SWS-Medicare GmbH. The thesis was conducted with secondary and primary research methods both. Mainly literature research was used for the theoretical part. The empirical part was based on secondary research. However, one part of the empirical part was done through interviews. There the owners of the case company were interviewed. The result of this thesis is an outlook for the demand for masks. Moreover, with the help of the Ansoff-Matrix, strategies on how the SWS-Medicare can stay relevant after the pandemic are presented