How to Improve The Right Employment Possibilities for Educated Migrants in the Pirkanmaa Region A Service Design Study

There has been a lot of papers and research conducted on immigration and its possible effects on many aspects of the global system and its governance. More so has been written about unemployment as well as its effects. Much of this research is written from a broad and wide perspective. This thesis seeks to understand how valuable talents could be best used to solve an employment need in a specific area in Finland. Pirkanmaa an area that has gone through a period of change and transition after the Nokia years, is now re-inventing itself and with employment and integration services moving from the Labour Office to be managed by the cities, it has therefore, become ever more important for specific and much more in-depth research to be conducted on sectors of its clientele. This is to better understand and serve them as adequately as possible. Accordingly, there is a need to further understand a large and growing group of clienteles; The educated and highly educated migrants in the area of Pirkanmaa. This thesis, with the help of client and employee questionnaires, examines the services at hand, present now as well client perceptions of them and their assessments, while cross referencing them with the possible available tools and customer understanding of the service providers. Firsthand experiences are achieved by interviewing clients about the services that they have received and using these in combination with service design tools to develop a service that acknowledges the past educational achievements of the clients as well as shorten customer journeys and better job and career integration into a thriving and demanding Pirkanmaa job market