Add to ORKGThe FAI are the governing body for football in Ireland. It encompasses all aspects of football from schoolboy leagues to semi-professional/ professional teams. The League of Ireland (LOI) represent the semi-professional/ professional teams who play in two leagues. This paper aims to test whether The FAI and League of Ireland premier division clubs are using web based platforms effectively for fan engagement, fan loyalty and fan community. A detailed literature evaluation explains the elements obtained from multiple sources broken into headings : 1. League of Ireland Research 2. The use of media in larger leagues 3. Rationale for the current research 4. Fan Engagement 5. Fan Loyalty 6. Fan Communities/Fan Experience Method The...
By applying ethnographic method this study sought to explore how football’s mediatization is invitin...
This paper is written in year one of a five year longitudinal ethnography, six months into my PhD st...
Purpose: The purpose of this study is to examine current social media practice, understand the perce...
Many believe that player performances and financial profits are the foundations of a successful spor...
With professional sports continually attracting new supporters and these supporters increasingly usi...
Social media puts football clubs in an ideal position to reach fans, and to establish and foster int...
Literature findings suggest a powerful role for Web sites in football club marketing. The authors us...
Football clubs across the globe are realising that the use of social media is the future in terms of...
Sport fans develop unique and engaging relationships with their favourite sport teams, both offline ...
Purpose The purpose of this paper is to examine the impact of the digital culture on football suppo...
Aim: The aim of this presentation is to map out and analyse how Swedish football fandom, as a lived ...
This research investigates the case of fan engagement as a strategy for long-term growth for footbal...
No other technological innovation has captured the imagination of users with the speed and impact of...
This research aims to give an insight into social media as an online marketing medium used by sports...
Football clubs across the globe are realizing that the use of social media is the future in terms of...
By applying ethnographic method this study sought to explore how football’s mediatization is invitin...
This paper is written in year one of a five year longitudinal ethnography, six months into my PhD st...
Purpose: The purpose of this study is to examine current social media practice, understand the perce...
Many believe that player performances and financial profits are the foundations of a successful spor...
With professional sports continually attracting new supporters and these supporters increasingly usi...
Social media puts football clubs in an ideal position to reach fans, and to establish and foster int...
Literature findings suggest a powerful role for Web sites in football club marketing. The authors us...
Football clubs across the globe are realising that the use of social media is the future in terms of...
Sport fans develop unique and engaging relationships with their favourite sport teams, both offline ...
Purpose The purpose of this paper is to examine the impact of the digital culture on football suppo...
Aim: The aim of this presentation is to map out and analyse how Swedish football fandom, as a lived ...
This research investigates the case of fan engagement as a strategy for long-term growth for footbal...
No other technological innovation has captured the imagination of users with the speed and impact of...
This research aims to give an insight into social media as an online marketing medium used by sports...
Football clubs across the globe are realizing that the use of social media is the future in terms of...
By applying ethnographic method this study sought to explore how football’s mediatization is invitin...
This paper is written in year one of a five year longitudinal ethnography, six months into my PhD st...
Purpose: The purpose of this study is to examine current social media practice, understand the perce...