Technological Change Within the Irish Banking Industry: An Investigation into Generational Effects upon the Future of Banking in Ireland

As technology continues to develop, more emphasis must be put on innovation within the Irish banking industry in order to prevent the take over of technologically driven challenger banks. The difference between generational adoption of technology may also contribute to the decline of use of traditional institutions as they the younger generations look for sophisticated, convenient, and cheap ways to bank. This rise in challenger banks is affecting the Irish banking industry as the traditional institutions struggle to innovate quick enough. This research uses a mixed methods approach in which a survey is used to determine differences in attitudes towards technology adoption between generations and interviews with industry leading professionals are conducted. Contrary to the supporting literature there is no conclusive evidence to suggest that there is a significant difference in technology adoption that would affect the rise of challenger banks. The qualitive data gathered allows for the conclusion to be made that challenger banks have a huge impact on the Irish banking industry today and will continue to stay prevalent in Ireland as they drive competitive advantage within the Irish Banking Industry and ensure constant innovation now and in the future