Investigating whether HR Strategy can lend itself to the Competitive Advantage of a Company operating within the Transport and Logistics Industry in Ireland

This research investigates whether the Human Resources (HR) Strategy of an organisation can lend itself to the Competitive Advantage (CA) of a Company operating within the Transport and Logistics Industry in Ireland. The research aims to investigate whether the current research within the areas of HR Strategy and CA apply to organisations operating with the Transport and Logistics industry or whether there may be some differences that come about as a result of studying this industry. It asks key questions such as trying to determine whether the CA of a Company can accurately be described to those externally. This aims to support the theory that if it cannot be explained then it cannot be imitated. The research also looks at the impact that culture plays in CA and whether this is influenced by the HR Strategy. The impact of trust between employees and managers is also reviewed in the context of the link between this and the success or failure of new practices, policies and procedures. Lastly, the research looks at the role of HR in the Company and assesses whether it can and should support employees and managers in equal measure. All in all, it looks at the HR Strategy and the overall effect that it can have on the CA of firms in these industries and also looks at the potential for disadvantage and what this can look like if there is not a HR Strategy or a HR Strategy which is an incorrect fit for the business