Add to ORKGThis study presents the structure and orientation of current research on machine learning in the marketing discipline and serves as a framework for further research
Owing to the Machine Learning spread, in particular the Econometric modelling progress, marketers ar...
Machine learning is all algorithm-based models being primarily built using statistical techniques an...
The purpose of this article is to describe data mining applications in marketing research. The autho...
This study presents the structure and orientation of current research on machine learning in the mar...
Machine Learning and Artificial Intelligence have become an important part of many businesses. Digit...
Artificial intelligence and machine learning are crucial resources that can uncover enormous value t...
In this dissertation, I study how machine learning can be used to solve prominent problems in operat...
Project Work presented as the partial requirement for obtaining a Master's degree in Information Man...
International audienceThe rapid advancement of artificial intelligence (AI) offers exciting opportun...
The motivation for the work is to see if marketing personas can be created with an educational Progr...
Today, the digital marketing is constantly evolving, new tools are regularly introduced with the new...
Information technologies in general and artifical intelligence (AI) in particular try to shift opera...
This article presents an overview of the processes and methods involved in text and image mining for...
Marketing is in the middle of a paradigm shift, where traditional marketing and digital marketing co...
Machine learning (ML) promises great value for marketing related applications. However, the prolifer...
Owing to the Machine Learning spread, in particular the Econometric modelling progress, marketers ar...
Machine learning is all algorithm-based models being primarily built using statistical techniques an...
The purpose of this article is to describe data mining applications in marketing research. The autho...
This study presents the structure and orientation of current research on machine learning in the mar...
Machine Learning and Artificial Intelligence have become an important part of many businesses. Digit...
Artificial intelligence and machine learning are crucial resources that can uncover enormous value t...
In this dissertation, I study how machine learning can be used to solve prominent problems in operat...
Project Work presented as the partial requirement for obtaining a Master's degree in Information Man...
International audienceThe rapid advancement of artificial intelligence (AI) offers exciting opportun...
The motivation for the work is to see if marketing personas can be created with an educational Progr...
Today, the digital marketing is constantly evolving, new tools are regularly introduced with the new...
Information technologies in general and artifical intelligence (AI) in particular try to shift opera...
This article presents an overview of the processes and methods involved in text and image mining for...
Marketing is in the middle of a paradigm shift, where traditional marketing and digital marketing co...
Machine learning (ML) promises great value for marketing related applications. However, the prolifer...
Owing to the Machine Learning spread, in particular the Econometric modelling progress, marketers ar...
Machine learning is all algorithm-based models being primarily built using statistical techniques an...
The purpose of this article is to describe data mining applications in marketing research. The autho...