PENGARUH PENGETAHUAN, HARGA, DAN PERSEPSI SANTRI TERHADAP MINAT MENGGUNAKAN PERBANKAN SYARIAH (STUDI KASUS SANTRI MAHASISWA PONDOK PESANTREN ASWAJA NUSANTARA MLANGI YOGYAKARTA)

This research aims to find out the impact of knowledge, price, perception of the interest of students of Pondok Pesantren Aswaja Nusantara Mlangi Yogyakarta in using Shari'ah bank products. This research is field research with a quantitative approach. The sample taken in this study was a student of Pondok Pesantren Aswaja Nusantara Mlangi Yogyakarta who did not use Bank Syari'ah products as many as 31 respondents. The data in the study was obtained through questionnaires, and the data analysis used was a validity test, reliability test, classical assumption test, and multiple linear regression analysis with IBM SPSS 26. The results of this study showed that knowledge and price had no significant effect on santri's interest in using Shari'ah Bank products. While the perception has a significant effect on the interest of santri in using Shari'ah Bank products. As for knowledge, price, perceptions influence simultaneously on santri's interest in using Shari'ah Bank products