PERLINDUNGAN KONSUMEN TERHADAP PRAKTIK IKLAN YANG MENYESATKAN KONSUMEN DI MEDIA INSTAGRAM

Economics is an aspect that must be considered in meeting needs, in meeting the needs of these business actors must introduce products to consumers, product introductions are carried out using advertising. Advertising is useful as a means or tool used to provide information, offer goods and/or services that are traded. The growing development of advertising conducted on social media, one of which is Instagram media, advertising on Instagram media has its advantages, but it will not be denied that many advertisements mislead consumers on Instagram media itself. The use of advertising causes harm to consumer rights, even though it has been regulated in Law no. 8 of 1999, MUI Fatwa No. 24 of 2017, as well as the Advertising Ethics regarding the rights and obligations of consumers and business actors as well as concerning the protection of misleading advertisements, but business actors still have these rules and use these advertisements for the maximum benefit so that the weak position of consumers makes it difficult for consumers to claim their rights to consumers. business actors as well as a lack of understanding of these regulations make many of these cases appear. Therefore, it raises research on consumer protection against this misleading advertisement. This type of research is library research using a normative juridical approach to examine what consumer protection looks like against misleading advertisements on Instagram media. While the nature of the research used is descriptive-analytical. Therefore, the data collection method is sourced from laws and regulations, MUI fatwas, Pariwara Ethics books, journals, and other scientific works using theories such as; Basic Principles and Qualifications of Advertising on Instagram Social Media, Limiting the Meaning and Position of Consumers in Social Media, Basic Principles and Qualifications of Misleading Advertising. The results of this study indicate that misleading forms of advertising on Instagram social media contained in Law no. 8 of 1999 concerning Consumer Protection is the provision of information that violates articles 9,10,12,13 and 17 regarding misleading explicitly contained in articles 10 and 17 letters a and b. In the MUI Fatwa No. 24 of 2017 misleading advertising is a violator of the guidelines for creating content/information point 1 and the Indonesian Pariwara Ethics. These regulations are by Instagram's policy on the prohibited content section of No. 16 and No. 22. The form of protection of consumer rights against misleading advertisements on Instagram media as regulated in Law no. 8 of 1999 concerning Consumer Protection has been contained in Articles 4 to 7 concerning the rights and obligations of consumers and business actors as well as in the MUI Fatwa No. 24 of 2017 concerning forms of protection are contained in the legal provisions section 4, point 5, point 7 and point 8 and in the Indonesian Pariwara Ethics the protection of consumer rights against misleading advertising is contained in the basic section. However, it still needs to be detailed again regarding the form of advertising that misleads consumers as well as special rules regarding business actors who do so so that things do not happen that can harm consumers