Critically review the potential for the deployment of an aftermarket services strategy within the Marine sector

Servitization and the move from purely manufacturing to offering services as well, thereby enhancing both financial performance from a company side, and offering customer satisfaction from the market side, is an area which has been studied for a number of years. A number of studies have reviewed different companies to utilise this type of strategy however very few within the Marine sector, in an estimate $200bn annual market. This study reviews both the potential and actual deployment of this strategy at a firm level by Rolls-Royce, an integrated power systems company operating in both the Aerospace and Marine markets. This study reviews the literature relating to the servitization concept, the benefits which can be derived from a deployment of this strategy and then analyses the maturity and next steps for this strategy within the Rolls-Royce Marine division