THE IMPACT OF SOCIAL NETWORKS ON COMPANIES

In the current era of technological evolution, social media is over time appreciated by companies worldwide, which explains the fact that the Internet is perceived as a demarcation to conduct their business. It offers a portal where companies have the opportunity to reach a large audience and dodge obstacles such as time, vacancy, accessibility and distance. The set of social networks, Facebook, Instagram, Youtube, LinkedIn and others, contribute greatly in the mode by which Internet users locate, explore and share information about new brands and products. Active social media users are much more likely to read reviews of products and services online and learn more about the product or service and get a clear picture of the reputation, awareness and track record of the company in question. A complementary use of social networks is to monitor the competitive position of companies by communicating important market information and statistics related to an industry. Social media also encourage the interactivity of knowledge and evaluation, thus intensifying the design and growth of new products in light of the suggestions and proposals of Internet users. This article deals with the impact of social networks on companies, identifying the types of social networks most used by companies. It also discusses the strategic communication in social networks, its advantages and limitations. In this article we have also tried to clarify the advantage of using social networks by companies The current research is qualitativein nature, carried out through a documentary analysis