THE ROLE OF TRADITIONAL MARKETS IN INCREASING INTEREST IN ENTREPRENEURSHIP AND THE ECONOMY OF THE COMMUNITY IN THE MIDDLE OF BALI TOURISM DOWN: A CASE STUDY ON BADUNG MARKET

The outbreak of the corona virus has had a major impact on the current condition of Bali. Bali, which is the basis of tourism activities, began to decline and weakens, there were many mass layoffs and hotels closed or went out of business. The decline in tourism resulted in the community experiencing a considerable impact in terms of finances, especially income which began to decline. There are some people who start to make a business because they see the traditional market is still crowded. Even when conditions are difficult, like now, the market is still open and the transaction process is still happening in the market, compared to shops and malls that have to follow the rules for closing stores during the pandemic. So that the traditional market is considered capable of turning the remaining money to meet the needs of life. The purpose of this study is to determine the role of traditional markets in increasing people's income and interest in entrepreneurship in the midst of the decline of Bali tourism. This study uses 65 market participants and also the surrounding community. The results of this study indicate that there is a significant influence between the role of the traditional market (Badung Market) on the interest in entrepreneurship and people's income