The article discusses the values and attitudes in the field of family and marriage, common among the population of 17–49 years. The survey was conducted in 2020 in 10 regions of the Russian Federation, including the Republic of Bashkortostan. The institutions of marriage and the family, and the values on which they are based, have undergone significant changes in recent decades. Their transformations are interpreted as a departure from the so-called traditional attitudes and behaviours and the transition to modern modernization or postmodernization. It is concluded that the population of the Republic has, on average, more traditional family and marriage attitudes and values than the population of the Russian regions that participated in the...