Motivation and Motivation Profiles of the Employees in a Modern Organization

The article presents the results of an empirical study of staff motivation in a large financial company in a case study format. The technique of V. I. Gerchikov to determine the motivational profiles of employees: instrumental, professional, patriot, boss, lumpen. The experience of research conducted using this technique contains limited information on how to implement such research in organizations, and what results can be obtained. The features of the implemented research are the format of the survey (internally, HR research), the motivation of respondents (the possibility of obtaining a personal report), the format for presenting the results (the report and infographics on the internal portal), the breadth of analysis of the data obtained (analytics for certain categories of employees) and the nature of the research – applied. The test results allowed us to understand various aspects of motivation and motivational profiles of employees by category (position, length of service, gender). In the studied organization, the most common were professional and instrumental motives, but employees of different positions differed in terms of motivation and in motivational profiles. Professional motives are more typical for managers, and instrumental ones for specialists. Seniority in the company affects the change in motivation: if professional and patriotic motives are more typical for newcomers, then over time professional and instrumental ones begin to prevail. The most common employee profiles in an organization are “instrumental” and “professional”. An analysis of the differences in the distribution of employee profiles revealed that there are more “professionals” among managers (56%), and among employees working with clients – “instrumentalists” (60%). Employees with profiles “professional-instrumental” and “instrumental-professional” are widespread in the studied company. The results obtained were taken into account when adjusting the current motivation system and personnel development programs.