Problems and prospects of development of confectionery industry enterprises in Ukraine

The article is devoted to the analysis of the modern confectionery market of Ukraine. This article examines the state of the confectionery industry and highlights the main trends and problems in the development of the confectionery market in Ukraine. It identifies the main factors influencing the increase of competitiveness of confectionery enterprises and the development of the confectionery industry in Ukraine and highlights the problems related to sourcing domestic and imported raw materials for production. It contains a list of the largest exporting countries of cocoa, cocoa beans and cocoa products to Ukraine. The articles considers opportunities and problems of export of Ukrainian confectionery products and contains a list of the largest importing countries of Ukrainian confectionery products. The analysis was made of the dynamics of the volume of exported production and the total volume of sales of confectionery products over several years. The main reasons for the decline in confectionery exports have been identified. The ways to improve the efficiency of domestic confectionery sales have been indicated. The article determines that to strengthen their market positions, the enterprises need to monitor the quality of their products and equipment, ensure the relevance of marketing activities to increase sales, improve the existing product range and develop new, exclusive products that could take a free market niche, and also look for ways to export, diversify or find new ways to market products sale in Ukraine